Digital Printing becomes very popular. However, there are still a lot of misinformation regarding its quality, cost, special paper etc. Let us go trough the common myths about digital printing and find the truth.

Myth 1. Digital printing is too expensive.

Fact: Digital printing is not a low cost technology, but very affordable if project’s total costs are considered. If we talk about a unit cost, price for digital printing is definitely higher compared that of offset, for short-run printing especially. But, total project cost is likely to be lower than offset printing.

Myth 2. Digital printing is not a well-grounded.

Fact: Digital printing changed the rules of the commercial and label printing. And now it is doing the same for color book publishing. Color book publishing is a very huge market and traditional book printing is getting hard to handle such volumes. While digital printing makes it easy and economically well-grounded to print very short runs of 10, 20 or 40 books. The process is the very quite easy following: file is uploaded to a front-end workflow that generates a PDF file and a job ticket. This ticket contains all information necessary for printing.

Myth 3. The quality of the digital press printing is not so good as conventional printing.

Fact: researches of the professionals prove this is not necessary true. Let us take HP Indigo, for example. It uses liquid ink technology that allows to get quality close to the conventional printing. One more interesting technology analyses image and text as they’re being printed, and adds dots to fill gaps at the edges, without affecting color stability.

Myth 4. Digital printers are all the same.

Fact: there is a great variety of digital printing technologies and all of them can perform quite differently. We are talking about speed, quality, cost. Mentioned HP Indigo, for example, is actually an offset process with liquid ink.

Myth 5. Digital printing needs expensive special paper.

Fact: it was true when digital printing only appeared and was not widely used. Nowadays, digital printing press can print on a wide range of paper and synthetic stocks.